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Home . Luxury Hotel Photography . On the Importance of Hotel Hero Shots

On the Importance of Hotel Hero Shots

For hotels looking to stand out from the crowd, the use of captivating “Hero Shots” has become a game-changer.
These powerful, visually striking images serve as the centerpiece of a hotel’s branding strategy helping properties to distinguish themselves from competitors, build a strong brand identity, and ultimately drive more bookings.

Gili Lankanfushi maldives Hero Shot
Gili Lankanfushi. Hotel Hero Shot

What is a hero shot ?

A hero shot is a specific photograph or image that captures the essence of a property in a unique and memorable way. It is a photograph that is instantly recognizable and associated with the hotel brand.

A hero shot can be of a particular feature or amenity of the hotel, such as a pool or a spa, or it can be a wider shot of the hotel’s exterior or surrounding area. It should represent the hotel’s unique selling points and help to create an emotional connection with potential guests. These essential photographs can be used in promotional materials, on the hotel’s website, in advertising campaigns, and on social media platforms.

Gili Lankanfushi luxury hotel hero shot
Gili Lankanfushi Resort Photography Hero Shot

Creating a hero shot requires careful planning and attention to detail. It should be a well-composed photograph that captures the essence of the hotel and reflects its unique character. As a skilled hotel photographer I work closely with the hotel’s marketing team to ensure that the signature shot aligns with the hotel’s branding and marketing goals.

It is an important part of the hotel’s marketing strategy and helps to create a strong brand identity.
When done well, they can create an emotional connection with potential guests, making them feel as though they are already part of the hotel’s community.
Discover more Hero Shots I created for Hotels, Villas, Resorts & Private Islands.

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impressionsphotobysakis

Sakis Papadopoulos. Luxury Hotel & Villa Photographer – Filmmaker

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@impressionsphotobysakis
Sakis Papadopoulos

@impressionsphotobysakis

Professional Luxury Boutique Hotel / Resort, Luxury Villa, Lifestyle & Drone Photographer - Filmmaker. Based on Greece Founder @dreamingofmaldives
  • Into the jungle. A tropical oasis of tranquility, where the beauty of nature and the comfort of luxury come together in perfect harmony.
Content and Luxury boutique photography.
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#beautifuldestinations #wonderful_places #beautifulplaces #beautifulhotels #luxuryhotels #luxuryvilla #boutiquehotel #hotelphotography #hotelphotographer #explorepage #luxuryrealestate #hospitality #srilanka #luxurytravel #slowlife #instatravel
  • Visual storytelling that transports guests before they even arrive. 🏝️
Let’s create your next dream shot!
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#hotelphotography #hotelphotographer #luxuryhotels #luxuryresort #luxuryvilla #beautifulhotels #beautifulplaces #luxurylifestyle #luxurylife #slowliving #beachlife #instagood #instravel #explorepage #luxurytravel #indianocean
  • Magical moments to shoot at Spielboden by the Capra situated at 2.448m in Saas Fee, Pearl of the Alps.
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#beautifuldestinations #wonderful_places #switzerland #switzerland🇨🇭 #swiss #swissalps #instatravel #luxurylifestyle #beautifulplaces #exploremore #bucketlist #travelgoals #luxurytravel #droneoftheday #snow #ski #saasfee #thecaprasaasfee #luxuryhotels #instagood #explorepage
  • Happy New Year 2025!
Here’s to new adventures, unforgettable experiences, and moments that take our breath away. Wishing you a year filled with joy, laughter, health, and endless possibilities. Let’s make it the best one yet!
#happynewyear #newyearwishes #happynewyear2025
  • Escape to The Capra, a luxurious hideaway in Saas-Fee, perfect for a winter retreat. Nestled in a snow-sure alpine paradise, this beautiful boutique hotel offers serene comfort and breathtaking views. Discover the ultimate escape this winter season.
Capturing the beauty and essence of The Capra Hotel through custom photography and videography.
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#beautifuldestinations #wonderful_places #luxurylifestyle #luxuryhotels #beautifulhotels #luxurytravel #switzerland #swiss #saasfee #snow #instatravel #visitswitzerland #architecturephotography #hotelphotographer #winter #travelgoals #reels #exploremore #bucketlist #thecapra #myswitzerland #swissalps
  • Love at first sight…
Some of my favorite moments in the Maldives islands.
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#beautifuldestinations #wonderful_places #beautifulplaces #beautifulhotels #luxurytravel #luxuryhotels #dronestagram #exploremore #travelgoals #instatravel #maldives #maldivesislands #hotelphotography #hospitality #beachvibes #slowlife #luxuryvilla #indianocean #islandlife #traveldiaries
Into the jungle. A tropical oasis of tranquility, where the beauty of nature and the comfort of luxury come together in perfect harmony.
Content and Luxury boutique photography.
.
.
.
.
.
.
.
#beautifuldestinations #wonderful_places #beautifulplaces #beautifulhotels #luxuryhotels #luxuryvilla #boutiquehotel #hotelphotography #hotelphotographer #explorepage #luxuryrealestate #hospitality #srilanka #luxurytravel #slowlife #instatravel
Into the jungle. A tropical oasis of tranquility, where the beauty of nature and the comfort of luxury come together in perfect harmony.
Content and Luxury boutique photography.
.
.
.
.
.
.
.
#beautifuldestinations #wonderful_places #beautifulplaces #beautifulhotels #luxuryhotels #luxuryvilla #boutiquehotel #hotelphotography #hotelphotographer #explorepage #luxuryrealestate #hospitality #srilanka #luxurytravel #slowlife #instatravel
Into the jungle. A tropical oasis of tranquility, where the beauty of nature and the comfort of luxury come together in perfect harmony. Content and Luxury boutique photography. . . . . . . . #beautifuldestinations #wonderful_places #beautifulplaces #beautifulhotels #luxuryhotels #luxuryvilla #boutiquehotel #hotelphotography #hotelphotographer #explorepage #luxuryrealestate #hospitality #srilanka #luxurytravel #slowlife #instatravel
19 hours ago
View on Instagram |
1/6
Visual storytelling that transports guests before they even arrive. 🏝️
Let’s create your next dream shot!
.
.
.
.
.
.
.
.
#hotelphotography #hotelphotographer #luxuryhotels #luxuryresort #luxuryvilla #beautifulhotels #beautifulplaces #luxurylifestyle #luxurylife #slowliving #beachlife #instagood #instravel #explorepage #luxurytravel #indianocean
Visual storytelling that transports guests before they even arrive. 🏝️ Let’s create your next dream shot! . . . . . . . . #hotelphotography #hotelphotographer #luxuryhotels #luxuryresort #luxuryvilla #beautifulhotels #beautifulplaces #luxurylifestyle #luxurylife #slowliving #beachlife #instagood #instravel #explorepage #luxurytravel #indianocean
4 days ago
View on Instagram |
2/6
Magical moments to shoot at Spielboden by the Capra situated at 2.448m in Saas Fee, Pearl of the Alps. . . . . . . #beautifuldestinations #wonderful_places #switzerland #switzerland🇨🇭 #swiss #swissalps #instatravel #luxurylifestyle #beautifulplaces #exploremore #bucketlist #travelgoals #luxurytravel #droneoftheday #snow #ski #saasfee #thecaprasaasfee #luxuryhotels #instagood #explorepage
2 weeks ago
View on Instagram |
3/6
Happy New Year 2025! Here’s to new adventures, unforgettable experiences, and moments that take our breath away. Wishing you a year filled with joy, laughter, health, and endless possibilities. Let’s make it the best one yet! #happynewyear #newyearwishes #happynewyear2025
3 weeks ago
View on Instagram |
4/6
Escape to The Capra, a luxurious hideaway in Saas-Fee, perfect for a winter retreat. Nestled in a snow-sure alpine paradise, this beautiful boutique hotel offers serene comfort and breathtaking views. Discover the ultimate escape this winter season. Capturing the beauty and essence of The Capra Hotel through custom photography and videography. . . . . . . #beautifuldestinations #wonderful_places #luxurylifestyle #luxuryhotels #beautifulhotels #luxurytravel #switzerland #swiss #saasfee #snow #instatravel #visitswitzerland #architecturephotography #hotelphotographer #winter #travelgoals #reels #exploremore #bucketlist #thecapra #myswitzerland #swissalps
4 weeks ago
View on Instagram |
5/6
Love at first sight… Some of my favorite moments in the Maldives islands. . . . . . #beautifuldestinations #wonderful_places #beautifulplaces #beautifulhotels #luxurytravel #luxuryhotels #dronestagram #exploremore #travelgoals #instatravel #maldives #maldivesislands #hotelphotography #hospitality #beachvibes #slowlife #luxuryvilla #indianocean #islandlife #traveldiaries
1 month ago
View on Instagram |
6/6

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+ Discover more images and news in the blog section.